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Attribution-Driven KOL Screening: Cookie3 & Social Analytics

How to use Cookie3 onchain attribution and AI-powered KOL scoring to evaluate crypto influencers by wallet conversions, not vanity metrics.

Marketing

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Published by TOSScoin Research

Attribution-Driven KOL Screening: Cookie3 & Social Analytics

Cookie3 combines onchain + offchain segmentation filters in one explorer

Source: https://docs.cookie3.com/cookie3-analytics/features/onchain-explorer/filters
Finding: filter stack spans token holdings, buy/sell activity, smart-contract interactions, net worth, transaction recency, plus offchain website/source/UTM/location/browser dimensions.
Why it matters: this enables campaign targeting by wallet behavior + acquisition source instead of generic follower segments.

Cookie3 attribution logic for onchain conversions is wallet-link + last non-direct click

Source: https://docs.cookie3.com/cookie3-analytics/features/conversion-events/how-our-attribution-works
Finding: for onchain goals, system matches wallet-connected visits nearest to conversion and then applies last non-direct click attribution.
Why it matters: gives a concrete method to tie social/KOL traffic to onchain actions more reliably than vanity click metrics.

Cookie3 exposes "Attributed USD Value" for specific DEX actions

Source: https://docs.cookie3.com/cookie3-analytics/features/conversion-events/onchain-conversion-events/attributed-usd-value
Finding: USD conversion value is calculated for swap/deposit goal types using compatible Uniswap v2/v3-style pool data and native/stable pair references.
Why it matters: supports spend-vs-revenue style KOL evaluation (not just impressions or mentions).

AI-based KOL scoring dimensions are explicitly documented

Source: https://docs.cookie3.com/cookie3-analytics/features/kol-intelligence/ai-powered-kol-scoring-system
Finding: score components include audience credibility, content quality, and impression reach, normalized into a final comparative score.
Why it matters: practical pre-filter for shortlist quality before budget allocation.

LunarCrush API pages currently return "limited data mode" without subscription

Sources:
Finding: docs endpoints responded with no data generated and a paid access prompt.
Why it matters: avoid building core workflows on LunarCrush unless paid access is confirmed; keep it as optional enrichment lane.

Recommended approach

Score potential KOLs on credibility + content + reach before outreach.
Require wallet-connect conversion evidence for campaign payout tiers.
Use attributed USD value to benchmark creator cohorts by economic impact, not hype alone.
Treat LunarCrush as secondary data source unless subscription access is provisioned.

Sources

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